Portfolio — 7 projects

The work, and the thinking behind it.

Each project below is a full case study: the problem, the creative call I made, and how it came together.

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Digital Marketing + Social Media Content

MasterShred

Social-first content and campaign design for a secure document destruction company — making information security feel clear, trustworthy and genuinely engaging.

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Podcast Branding + Content Production

OOPCAST

A conversational podcast for Gen Z built on spontaneous topics — branded, shot and produced end to end so it feels like a real conversation between friends.

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Brand Identity + Website + Apparel Concept

Tigerlilly

A brand and website redesign that moved Tigerlilly away from a strictly feminine look into a confident, gender-neutral retail identity.

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Digital Campaign + Brand Communication

Well Water

A digital campaign and visual direction positioning Well Water as a fresh, modern and approachable hydration brand.

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Brand Communication + Awareness Project

Unmuted

A creative communication project about visibility, inclusivity and thoughtful communication, told through warm, human-centred imagery.

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Product Concept + Branding + Innovation

PureDrop

A premium smart shower filtration concept — product thinking, packaging and branding built around an everyday problem nobody talks about.

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Photography + Content Creation

Nicci's Coffee Club

Warm lifestyle and food photography for a neighbourhood coffee club — real café moments, fresh bakes and the small details that make a place feel like home.

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The work, and the thinking behind it.

MasterShred

OOPCAST

Tigerlilly

Well Water

Unmuted

PureDrop

Nicci's Coffee Club

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