03 · Brand Identity + Website + Apparel Concept
Tigerlilly
A redesign of the Tigerlilly brand and website built around a modern, inclusive and genuinely user-friendly shopping experience.
Project overview
A retail brand for everyone.
This project focused on redesigning and improving the Tigerlilly brand and website to create a more modern, inclusive and user-friendly experience.
The main goal was to move the brand away from its previously feminine look and build a stronger gender-neutral identity that appeals to both men and women.
Scope of work
- Brand identity redesign
- Website design
- Product presentation
- Category design
- Sale section design
- Apparel mockups
- Navigation and layout improvements
- Interactive shopping experience
Skills used
- Branding
- Graphic Design
- Web Design
- Visual Identity
- Creative Direction
- Digital Strategy
- Product Presentation
- UX Thinking
Structure
Three doors, no guessing.
Tops, bottoms and accessories replace a scattered menu. The same photography style, the same black and orange labelling, the same rhythm — so the storefront reads as one brand instead of a set of product pages.
Product showcase
Apparel presented like a collection.
The approach
Refined, structured, inclusive.
The Tigerlilly project focused on building a more refined and inclusive retail identity by improving both the visual branding and the user experience of the website. The work explored how clearer structure, stronger product presentation and a more modern brand system could improve the shopping journey.
